Reef Gurus Introduce
For many residents of South Carolina, the joy of the aquarium hobby is a peaceful and rewarding experience. Whether you’re fascinated by the intricate ecosystems of a coral reef or the colorful tranquility of a freshwater tank, finding a local business that understands your passion is key. In the heart of Greenville, one name stands out for its specific focus on this niche: Reef Gurus. This is not your typical large-scale pet store; it's a dedicated small business created by and for aquarium enthusiasts. It serves as a valuable resource for both seasoned hobbyists and those just starting their aquatic journey. The store aims to provide a selection of products and expertise to help you create and maintain a thriving underwater world right in your own home. As a small, locally-owned operation, Reef Gurus offers a more personalized experience, often fostering a community atmosphere where fellow hobbyists can connect and share their love for the hobby. This sense of personal connection is a unique benefit that large chain stores often cannot replicate. The store's existence is a testament to the thriving hobbyist community in the Upstate of South Carolina, providing a convenient and focused destination for all your aquatic needs.
At Reef Gurus, the focus is on providing the essentials for your aquarium, from marine life to specialized equipment. The store’s selection of products is curated to meet the demands of both saltwater and freshwater setups, which is a significant advantage for those who don’t want to travel far to find what they need. The in-store shopping experience allows you to see the products firsthand and get a better sense of what will work for your specific tank setup. This is particularly important when selecting live rock, as you want to be able to physically inspect it before purchasing. The store also offers the convenience of in-store pickup, which is perfect for those who know exactly what they need and want to get in and out quickly. This service is especially helpful for restocking essentials like food, salt mix, or water additives, ensuring you can maintain a healthy tank without a lengthy shopping trip. As a small business, they pride themselves on their specific expertise and are dedicated to serving the local community of aquarium keepers. This makes them a great resource for anyone in the Greenville area who needs advice or supplies for their aquatic hobby.
Reef Gurus is conveniently located at 545 Rutherford Rd, Greenville, SC 29609, USA. This location is easily accessible for residents of Greenville and the surrounding areas, positioned on a well-trafficked road that makes it a straightforward destination. Whether you're coming from the city center or one of the nearby suburbs, finding the store is simple. The accessibility is a key factor for hobbyists who may need to make frequent trips for new supplies, water changes, or live stock. The store has also made a strong effort to ensure it is welcoming to all customers, with both a wheelchair accessible entrance and a wheelchair accessible parking lot. This commitment to accessibility means that everyone, regardless of their mobility, can comfortably and confidently visit the store. This inclusive approach is a testament to the business's desire to serve the entire community of aquatic enthusiasts. The ease of access and the availability of convenient parking make Reef Gurus a practical and stress-free stop for all your aquarium needs.
Reef Gurus provides a focused selection of services that cater to the specific needs of aquarium hobbyists. Their offerings are designed to make the process of setting up and maintaining a tank as seamless as possible. The primary services include in-store pickup and in-store shopping. While these may seem like standard options, for a specialized small business, they are crucial for providing a tailored customer experience. The in-store shopping experience allows you to browse the unique selection of products, from corals and marine fish to advanced filtration systems and lighting. This is invaluable for the hobby, as seeing the actual condition of live animals or the quality of a piece of equipment is often a requirement before purchase. The in-store pickup option is also a major convenience, especially for customers who have already done their research and simply need to collect their order. The ability to quickly pop in and grab your supplies is a significant benefit for busy hobbyists. The store’s acceptance of multiple payment methods, including credit cards, debit cards, and NFC mobile payments, also adds a layer of modern convenience to the shopping experience. This range of services, while focused, is essential for a business of this type and helps it cater to a wide range of customer preferences.
The store has several standout features that distinguish it as a dedicated hub for the aquarium community in Greenville. As a small business, Reef Gurus offers a level of specialization and personal attention that larger, more general pet stores cannot match. This focused approach means they are more likely to have the specific, often hard-to-find, items that a marine or freshwater hobbyist needs. The store is designed for quick visits, which is ideal for those who know what they want and need to get back to their tank. This focus on efficiency is appreciated by customers who are restocking essential supplies. The store's commitment to accessibility is also a key feature, as mentioned before, with both wheelchair accessible parking and entrance. The flexibility in payment options, including modern NFC mobile payments, shows that the business is up-to-date and customer-friendly.
However, customer feedback indicates that there can be inconsistencies in service. While some visitors have praised the staff for their helpfulness and expertise, others have noted issues with communication and customer engagement. One customer mentioned that they were not approached for help, had to carry heavy items themselves, and felt rushed. This feedback, while critical, offers valuable insight into the areas where the store could improve. It also highlights the importance of the customer service aspect of the business. A positive review, on the other hand, praised the store for its decent prices and for offering a "better" product without trying to upsell, which suggests that when the staff is engaged, they can provide excellent, knowledgeable service. These different experiences show that while the products are a draw, the overall customer interaction is a key part of the experience at Reef Gurus.
Here is a breakdown of the services and features offered:
Services Offered:
- In-store pickup
- In-store shopping
Features / Highlights:
- Small, local business
- Focused on aquarium and reef supplies
- Quick visit option
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Accepts Credit cards, Debit cards, and NFC mobile payments
Contact Information:
Address: 545 Rutherford Rd, Greenville, SC 29609, USA
Phone: (864) 283-6067
So, what makes Reef Gurus a worthwhile choice for a resident of South Carolina? The primary reason is its specialization. Unlike a large, general pet store, Reef Gurus is a small business that is specifically focused on the aquarium hobby. This means they are more likely to have the precise products, live stock, and expert knowledge that a dedicated hobbyist requires. The positive feedback from a customer who was offered a better product without being upsold highlights the potential for great, knowledgeable service. This kind of genuine advice can be invaluable, especially for navigating the complexities of saltwater or reef tanks. The store's convenience, with its central location and accessibility features, is also a significant benefit. You can easily stop by to pick up supplies or browse their selection, fitting it into your daily routine. The ability to use various payment methods, including modern mobile options, shows the business's commitment to a smooth customer experience.
While some customers have had less-than-ideal experiences, with criticisms about customer service and tank cleanliness, these instances can sometimes be the exception rather than the rule in a small business. The fact that the store has loyal, long-time customers suggests that many have had positive interactions that keep them coming back. The reviews also point to the fact that the store's selection of products is a major draw, and that the quality of the items they sell is generally well-regarded. Choosing to support Reef Gurus means you are choosing to support a local, small business that is dedicated to a specific niche. For anyone in the Greenville area with a passion for aquariums, it is a key local resource that provides a physical location to see and purchase specialized products, get advice, and be a part of the local hobbyist community.
Reef Gurus Details
From the business
- Small business
Service options
- In-store pickup
- In-store shopping
- Delivery
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Reef Gurus Photos










Reef Gurus Location
Reef Gurus
545 Rutherford Rd, Greenville, SC 29609, USA
Reef Gurus Reviews
saltwater fishcoralspricestankaquariumlivestockhobbyfreshwater fishalgaereef fish
★ 5★ 4★ 3★ 2★ 1Wife and I like to visit and see reef shops in our travels. This shop has a selection of products. Customer service, and decent prices. Without trying to up sell me, offered something better. My next trip through Greenville I will stop by.
July 18 · Paul BleierWe have always really enjoyed the products that we have purchased from this place, however this weekend was a different experience sadly. I am not one to typically leave bad reviews, especially due to our love for the hobby … We came in knowing we were gonna buy over $100 worth of stuff, however nobody spoke to us or asked if we needed assistance until after 15 mins of being there (they were not busy at all, as there were only two other customers inside. We picked out over 20 lbs of rock and we were asked to pick it all up and carry it to the register ourselves. This isn’t a SUPER big deal, but when you run a business you help people out and don’t make them do it all themselves. Once we checked out, the guy dropped the rock, didn’t offer a new piece just threw it up in the air and asked “still want this” - extremely careless. And the part that really frustrated me, is that we have ALWAYS been asked for our phone number I’m assuming for rewards and perks, but when we spend $150 in there, we were not asked for our phone number although we have been a long time customer for almost 2 years. In the past, half of the items in the display tanks are “not for sale” but located in display tanks? - Very dirty tanks, lots of algae and everyone sitting down doing nothing. Overall, we felt very rushed and felt like nobody was willing to answer our questions and help us out. I highly doubt we will be back. I really hate this but we did not have a good experience at all.
May 26 · Jaden ByersEvery time I try to go to reef Gurus they are closed...... being closed on Monday Tuesday is highly inconvenient and due to my work schedule this business isnt even available to me due to their peculiar hours. EDIT: with all due respect stop copying every other reef store around your not authentic and apparently the whole point goes over your head? Totally agree with the previous review aswell tanks are always filthy and half the fish are display only ..instead of aruging in reviews like a child why don't you clean the place up! Soda cans all over the place looks like your on lunch break 24/7. Amazing how fast you can reply back aswell because from what Ive experienced your late to opening the store and helping others and cleaning tanks that are covered in alge yet you run UV? But you sure can hop online to reply back to review's?Anyways a review is a opinion/experience of your store is it not? And yes your accessibility matters!? Those fish tanks still need some scrubbingand get those parameters undercontrol! You did have a 3 star and worked down to a 1star sad! This one's a angry "Guru"
August 06 · sub tomeStopped in for the first time today. I can honestly say this was the best first experience I have ever had at an LFS. They were very knowledgeable and took time to answer the million questions I had. The store was incredibly neat and clean and the display tanks let me know that they cared about what they did. I will definitely make the hour and a half drive next time I need anything. My new clown is acclimating nicely. These guys are awesome!
January 04 · GlenI have been in and out of the store for the past year. Basically inherited a reef tank, and everything I know about my tank, Russell basically told me. Awesome advice, and he's helped me put new fish in the tank.Fish are great. Advice is better!
August 30 · Andrew Rysta
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