The Waterfront Introduce
For those who are passionate about the world of aquatics in Utah, finding a specialized shop that provides both a wide selection and expert knowledge is a true discovery. The Waterfront, a small business located right here in Salt Lake City, is precisely that place. Unlike general pet stores that may have a small section for fish, The Waterfront is a dedicated aquarium shop, focused entirely on the needs of freshwater fish, plants, and their habitats. This specialization allows them to offer a unique and high-quality experience for both beginners and seasoned hobbyists.
The staff at The Waterfront, led by the knowledgeable owner Taylor, are not just salespeople; they are genuine enthusiasts who live and breathe the hobby. This passion is reflected in the well-maintained tanks, the healthy appearance of the fish, and the level of care and detail they provide to every customer. The reviews from real customers consistently highlight this expertise and the personalized attention they receive. The feeling of being listened to, having questions answered with patience and clarity, and getting advice that is genuinely helpful, is a huge part of what makes this small business so special.
The Waterfront is conveniently located at 4782 Plum St, Salt Lake City, UT 84123, USA. This address places it in a well-connected and accessible area, making it a simple trip for residents across the Salt Lake Valley. The store's location allows for a quick visit, which is perfect for those who need to pick up supplies or a new fish without a lengthy detour.
Accessibility is a top priority for The Waterfront, ensuring that everyone can have a comfortable and convenient experience. The business has a wheelchair accessible entrance and a wheelchair accessible parking lot. This commitment to inclusivity shows their dedication to serving the entire community, making it easy for all customers to come in and enjoy the beautiful displays and get the help they need. The store's location on a less-trafficked street contributes to a more relaxed and pleasant shopping experience, removing the stress often associated with finding parking at larger commercial venues.
As a specialized aquarium shop, The Waterfront offers a precise and expert range of services and products.
- Freshwater Fish: They offer a diverse selection of freshwater fish, including many species that are not commonly found in other pet stores. They actively get orders of different species from around the world to provide a unique selection.
- Aquarium Supplies: The store stocks essential hardgoods for maintaining an aquarium, such as filters, media bags, tanks, stands, and other necessary equipment.
- Aquatic Plants, Shrimp, and Snails: In addition to fish, they also provide a variety of freshwater plants, shrimp, and snails, which are crucial for creating a balanced and healthy aquatic ecosystem.
- Expert Advice: A core service is the provision of detailed and descriptive guidance on fish care, tank maintenance, and species compatibility. The staff's knowledge helps customers, from beginners to experienced hobbyists, succeed in the hobby.
- Custom Orders: They have the ability to track down and order specific, rare fish that customers may be looking for, further demonstrating their commitment to the hobbyist community.
The focused services on freshwater aquatics make The Waterfront a premier destination for anyone serious about the hobby. They don't try to be everything to everyone; instead, they excel in their niche, providing a level of expertise and product quality that is unmatched by more general pet stores.
The Waterfront has several standout features that make it a top choice for Utah's aquatic enthusiasts.
- Specialized Expertise: The staff, particularly the owner Taylor, is highly knowledgeable and takes the time to educate customers, ensuring they feel confident in their purchases and their ability to care for their aquatic pets.
- Unique Selection: They consistently bring in rare and exotic fish from various states and even other countries, offering species that are hard to find elsewhere in the state.
- Customer-Centric Approach: As highlighted in customer reviews, the staff is known for their patience and willingness to answer questions, creating a welcoming and non-judgmental environment. This is particularly valuable for customers who may have difficulty understanding things quickly.
- High-Quality Stock: The reviews frequently mention that the tanks are well-cared for and the fish look healthy and happy, which is a testament to the business's dedication to animal welfare.
- Local and Small Business Appeal: By choosing The Waterfront, customers are supporting a local small business run by people who are passionate about their craft and are an integral part of the community.
These highlights collectively showcase The Waterfront's commitment to providing a superior and personalized experience, solidifying its reputation as a trusted authority in the local aquarium hobby.
To get in touch with or visit The Waterfront, here is the contact information.
Address: 4782 Plum St, Salt Lake City, UT 84123, USA
Phone: (801) 770-0045
Mobile Phone: +1 801-770-0045
The availability of both a landline and mobile number makes it easy for customers to call or text for information, which is a modern and convenient way to communicate.
What is worth choosing about The Waterfront? It's the unique combination of a highly specialized inventory and a deeply personal, expert-driven service. This isn't just a store; it's a resource for the entire freshwater aquarium community in Utah. The level of care and knowledge provided by the staff, particularly Taylor, is truly exceptional. For many, a visit here is not just a transaction but an educational and enjoyable experience. The ability to find rare fish, receive knowledgeable advice, and feel like a valued part of the community makes the 55-minute drive for some customers well worth it. By choosing The Waterfront, you are choosing to support a local small business that is built on passion, expertise, and a genuine love for aquatic creatures, making it the undeniable best choice for any serious or aspiring fish keeper in the Salt Lake City area.
The Waterfront Details
From the business
- Small business
Service options
- In-store shopping
- Onsite services
- Delivery
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
The Waterfront Photos










The Waterfront Location
The Waterfront
4782 Plum St, Salt Lake City, UT 84123, USA
The Waterfront Reviews
tanksselectionfreshwater fishhealthyhobbycichlidsshrimpexotic fishpassionatesalt water
★ 5★ 4★ 3★ 2★ 1I really appreciate Taylor, he really takes his time for his customers. Questions I have he always has a great answer. He’s very descriptive in explaining what’s good for your fish and how to care for them.The way he explains things is phenomenal truly! He has such a beautiful store, go check it out! He’s always getting orders of different species from many states from around the world. Certain fish you don’t normally see in other stores, so he’s either got them or working on getting!You can tell he really puts his time and effort into his love for these amazing creatures. Tanks look well cared for and the fish look happy! Thank you Taylor for your help from my past times that I’ve come in and today getting my products for my fish tank today!A lot of people I run into seem to rush me or brush me off, I feel when I’m trying to understand certain things with my autistic brain. Perception is all over with how I see what people say. He really took his time and made me feel like a person that cares no matter how many times I had to ask a certain question, if not yet the same question in many shapes and forms to be able to understand completely! My son and I had a blast looking around. He was very sweet towards my 6 year old to! Thank you for that🙏🏽 My son had the best time!We definitely share the same passion for these creatures and having that person to give me more knowledge and takes his time really deserves a great review. You’re the best! Thanks again Taylor!🙏🏽😊
April 14 · Neosha ZavalaThese guys are amazing, knowledgeable, friendly and chill. First time there and I came home with 6 fish! I will take the 55 min drive over my local petco any day.
August 16 · Derrick AllenI had an excellent experience ordering online from this shop. The communication throughout the entire process was outstanding—I received regular updates and photos of my fish, which gave me great peace of mind. Although I’m not sure who I was speaking with directly, they were incredibly kind, patient, and answered all of my many questions thoroughly. It’s clear that the team is highly knowledgeable about fish and truly cares about both the animals and their customers. I felt respected and well taken care of the entire time. I’m thrilled with my monster fish and will definitely be ordering more from them in the future. Highly recommended!
June 13 · Zachary ZambranoMy favorite fish store by far. Most of the fish in my Malawi show tank and other African tanks have been sourced through waterfront. When I first started keeping fish they were always patient with me, never made me feel dumb, and were willing to educate me. By now that I’m fully addicted to fish keeping and have 7 aquariums in my house they help me source specific fish I want to add to my collection. My most recent score and priced possession from Waterfront is this adult male fully chipped star sapphire and wow is all I can say. What a gorgeous fish 🤓
March 29 · Chad LundellI absolutely love coming here. The staff is super nice and helpful. Stephen is always willing to help troubleshoot when I have problems and lend a hand. They have an excellent selection of aquarium supplies and fish at affordable prices!
July 20 · Cannon Braveheart
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