Urban Wolf Introduce
For pet owners in San Diego and across Southern California, the well-being of our furry family members is a top priority. In the bustling Gaslamp Quarter, a unique pet store stands out for its passionate commitment to animal health: Urban Wolf. This isn't your average pet supply shop. Urban Wolf is a destination for holistic pet nutrition, specializing in raw and natural foods that can dramatically transform your pet's health and vitality. Owners AJ and Gunner have created a space that is more than just a retail store; it's a hub of education, passion, and genuine care for animals.
The philosophy at Urban Wolf is simple yet profound: what you feed your pet matters. They are dedicated to moving beyond conventional kibble and introducing pet parents to the benefits of a raw, species-appropriate diet. This approach is rooted in the belief that a natural diet can lead to incredible improvements in a pet's energy levels, coat health, and overall well-being. Walking into the store, you can immediately feel the love and dedication that AJ and Gunner put into their work. Their beautiful story and deep expertise resonate with every customer, making them feel less like a shopper and more like a partner in their pet's health journey.
Urban Wolf serves a diverse community of pet lovers, from those who have been feeding raw for years to those, like one customer, who are at their "wits end" trying to find a suitable food for a picky eater. The personalized attention and expert advice offered here are what truly set this store apart. We understand the concerns about transitioning to a raw diet and are here to guide you every step of the way, ensuring the process is smooth and stress-free. The incredible transformations reported by clients, from increased energy to a newfound excitement for mealtime, are a testament to the quality of the products and the depth of the knowledge shared here.
Urban Wolf is conveniently located at 475 Tenth Ave, San Diego, CA 92101, USA, right in the heart of downtown San Diego's vibrant Gaslamp Quarter. This central location makes it easily accessible for residents of San Diego and visitors from surrounding areas. Whether you’re coming from a nearby neighborhood or driving in from a more distant part of Southern California, our store is easy to find. The bustling downtown area offers various parking options, including street parking and nearby lots, making your visit as convenient as possible.
Being situated in such a dynamic part of the city allows us to be a local favorite for many, while also being a destination for those seeking specialized pet nutrition products that are hard to find elsewhere. Our storefront is welcoming, and the atmosphere inside is calm and informative, providing a stark contrast to the hectic city outside. This makes it an ideal spot to take your time, ask questions, and learn about the best options for your pet's health. The accessibility and friendly environment are part of our commitment to making holistic pet care available to everyone in the San Diego community.
We are proud to be a part of the San Diego community, serving a clientele that is passionate about their pets' health. Our location is more than just a physical address; it's a place where relationships are built and where pet owners find the support they need to make the best dietary choices for their furry companions.
- Expert Nutritional Consultation: Owners AJ and Gunner provide one-on-one advice and guidance, helping you understand the benefits of a raw diet and which products are best for your pet's specific needs. They address concerns and ease the transition process.
- High-Quality Raw Pet Food: We specialize in a carefully curated selection of raw pet foods, including our popular "Green Goo," designed to be mixed with raw or cooked meat.
- Pet Health Products: We offer a variety of natural supplements, treats, and other products that support your pet's overall health and well-being.
- Alternative Pet Food Solutions: For picky eaters or pets with dietary sensitivities, we provide unique and effective alternatives to traditional kibble and other processed foods.
- Personalized Recommendations: Based on your pet’s specific issues, whether it's a picky appetite or low energy, our team provides tailored product recommendations that have a proven track record of success.
- Passionate and Knowledgeable Owners: AJ and Gunner are not just business owners; they are deeply passionate about animal well-being. Their extensive knowledge and caring attitude are consistently highlighted in customer reviews.
- Transformative Products: Our products, particularly the Green Goo, have been praised by customers for their ability to turn picky eaters into enthusiastic consumers and for improving pets' overall health and energy levels.
- Focus on Raw and Natural Diets: We specialize in a niche but highly effective area of pet nutrition, providing a valuable alternative to conventional pet food stores.
- Community of Trust: Customers feel confident putting their trust in us. One reviewer noted that AJ and Gunner cared more for the well-being of animals than anyone else they had encountered in the industry.
- Personal Success Stories: Our products' success is best told through our customers' stories, such as the pup Cooper who went from being a grazer to "devouring his food in about a minute," thanks to our Green Goo.
Address: 475 Tenth Ave, San Diego, CA 92101, USA
Phone: (619) 786-8934
For any pet owner in Southern California looking to improve their pet’s diet and overall health, Urban Wolf is a destination that is truly worth choosing. This isn't just about buying a bag of food; it's about making a positive change in your pet's life. The difference lies in the expertise and passion of the owners, AJ and Gunner. As one customer beautifully put it, they "care so much for the well being of animals" and their love for their "craft" is evident the moment you walk in. This personal connection and genuine care are what set Urban Wolf apart from big-box pet stores.
The store's ability to help even the pickiest of eaters is a powerful testament to the quality and effectiveness of their products. The story of Cooper, a very picky pup who had tried "almost every 'high end' kibble imaginable," highlights this perfectly. After a consultation with Gunner, and trying the Green Goo, Cooper not only ate his food but "devoured his food in about a minute," a truly remarkable transformation. This is the kind of success story that pet parents dream of and what Urban Wolf delivers.
Beyond the products, the advice and guidance are invaluable. The owners address concerns about transitioning to a raw diet and even suggest alternatives like cooking the meat, showing their flexibility and commitment to finding a solution that works for you and your pet. Urban Wolf provides a community where struggling pet parents can find hope and tangible solutions. By choosing Urban Wolf, you are not just purchasing food; you are investing in your pet's health with the guidance of experts who are as passionate about your pet as you are.
Urban Wolf Photos










Urban Wolf Location
Urban Wolf
475 Tenth Ave, San Diego, CA 92101, USA
Urban Wolf Reviews
My dogs have never been so full of life. They absolutely LOVE the food, and I notice incredible changes in their health and energy. I’ve never seen two individuals in the pet food industry care so much for the well being of animals more than AJ and Gunner. Just by walking into the store, you can see the love they put into their craft. Their story is beautiful, and I’m so glad I came across them. No more kibble: all for raw!
May 12 · ThomasI stopped by Urban Wolf yesterday because we’ve been at wits end trying to find a suitable food for our very very picky pup. I spoke with Gunner about the difficulties we have had finding something our pup would actually seek out.We have tried almost every “high end” kibble imaginable, dehydrated food, thawed food, so I figured “hey, why not try something a little different”.After speaking with Gunner, he addressed my concerns about going raw and eased mine and my wife’s minds.We decided to give the Green Goo a try and I figured it was pretty low risk because it’s very reasonably priced and we could finally find a food our pup eats consistently.The green goo is supposed to be mixed with 4 lbs of raw ground meat and we spoke with AJ and Gunner and they told us we could cook the meat if we were weary of going full raw. I cooked the meat, let it cool and combined it Green Goo and let me tell you, I have never seen him so excited to eat. He devoured his food in about a minute, which is out of the norm for him because he usually just grazes throughout the day.I hope this review can help another struggling pet mom or dad that’s trying to do right by their pup and find a food they will finally be excited about. That’s our pup Cooper licking his bowl clean.
November 25 · Cody MStaff is knowledgeable about dogs and their nutritional needs. Ever since I started feeding my dog (german shepherd) raw diet from urban wolf, she has more willingness to learn new things. All of her previous skin issues have disappeared as well. She used to have very dry, splotchy red skin and all has cleared up. Her coat is also as soft as it used to be when she was a pup.I was reluctant to purchase a plan with Urban Wolf because of their prices but it's worth every penny! The money you spend on your dogs diet will help you save on future unexpected vet bills!You will receive a discount for referring new customers and if you are military you will get an extra discount as well. I pay 150$ /mo. for my 40lb german Sheperd Husky on a half portion meal plan. All plans are based on your dogs nutritional needs and weight.Meat options include Duck, Venison, Bison, Turkey, and more.My dog will live a much longer life now that I have essentially cut dry kibble completely out of her diet.Some people tend to shy away from feeding their pets a raw diet (especially when they think about the parasites that may come with improper handling of raw meat). Dogs stomachs are built to fight those possible parasites, and the employees at UrbanWolf ensure they are maintaining the highest of standards when handling all raw products.A great documentary for more information on this topic is "dog fooled" on Netflix. Not everyone is convinced their dog needs a raw diet but I hope you give it a chance to see the benefits take place.There is a parking structure located 1/2 block south of the store (on the same side of the street) last time I checked it was 1$ for 1 hour. Not sure the price during baseball games however. Street parking is limited.
September 07 · Sabrina GruettThis is by far the freshest, most nutritious, food you can feed your furry friend. I chatted with AJ and Gunner a month or so ago about improving the health of my 12 year old Cockapoo. We put together a meal plan for my little buddy and there is absolutely no going back! My dog absolutely loves the food, has more energy, and no longer has hip/joint issues. I highly recommend stopping by, chatting with AJ and Gunner, and checking out their fresh food and treats. I promise, you will be blown away by the ingredients they use and the care and love they put in to each batch.
November 27 · HeathI was just trying to figure out what I could do to make sure my then 8month old puppy would not continue having digestive health issues. I did t get much backing from the vet who merely suggested I would add grain to his diet and instead remove raw eggs when the real.reason was that his "high-end kibble" was merely burnt up and sprayed on Nutrition. I was exploring the farmers market and saw their stand. We chatted for a while and it was fascinating to meet like-minded humans who understand nutrition is nutrition and that our furry friends need it no less than we do! Long story short, not even giving him a sample of the food, my pup was beyond ecstatic to get his first taste of their raw food! I wouldn't even say he eats it, he just inhales it within seconds and makes me wonder where it even went! When your dog starts getting an attitude the minute he realizes you aren't giving him his favorite food the very instance he wants it or decides to self-serve because you're not looking, you know you've got something worth stealing 😂😂! I have not heard of anyone else or found another company who not only produces top quality food and nutrition for dogs but also encompasses the determination to keep striving for ways to provide healthier options and educate pet-owners on just what a difference the quality in their diet can make! While not all humans are aware, I can definitely vouch that most humans will be educated based on their furrbabys response the food quality they offer! I get the absolutely best behaving pup when he knows his favorite food is about to be his meal and treat all in one!
May 15 · Natasha Nicole
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