ReefCo Introduce
For many Minnesotans, the serene beauty of the state’s lakes and rivers sparks a deep appreciation for aquatic life. This passion often finds a home in the art and science of aquariums. Whether you are a seasoned hobbyist tending to a complex saltwater reef tank or a family setting up your first freshwater tank, finding a dedicated and knowledgeable local shop is crucial for success. In the Twin Cities metropolitan area, ReefCo stands out as a premier destination for all things aquatic. This isn't a general pet store; it's a specialized aquarium shop and tropical fish store that is committed to providing a clean, stress-free environment for both the fish and the people who care for them.
ReefCo, as a small business, operates with a clear focus on the needs of the aquarium community. They understand that the hobby can be complex, and their mission is to simplify it for everyone. Unlike larger, more chaotic stores, ReefCo prides itself on an open and clean layout. This design choice is not just for aesthetics; it makes the shopping experience much more enjoyable. It allows customers to easily browse the selection without feeling cramped or overwhelmed, fostering a calm and relaxing atmosphere that reflects the nature of the hobby itself. The staff is consistently praised for being helpful and attentive without being overbearing, a quality that is highly valued by customers who appreciate the opportunity to explore on their own while knowing expert assistance is readily available.
The commitment to quality at ReefCo is evident in the health of their fish and the cleanliness of their tanks. They know that a healthy tank starts with healthy livestock, and they take great care in sourcing and maintaining their inventory. For both freshwater and saltwater enthusiasts, this means you can be confident that the fish and corals you purchase are in excellent condition. This dedication to quality, combined with competitive prices, makes ReefCo a trusted and reliable resource for the entire Minnesota aquatic community. They are a place where passion for the hobby meets professional, no-nonsense service, ensuring that every customer leaves with a positive experience and a high-quality product.
ReefCo is conveniently located at 1459 1st Ave NW, New Brighton, MN 55112, USA. This location is easily accessible for residents of New Brighton and the surrounding areas, including Minneapolis, St. Paul, and the northern suburbs. The store’s location on 1st Avenue NW makes it a simple stop for those traveling from different parts of the Twin Cities. The availability of a free parking lot adds to the convenience, ensuring that you can easily find a spot and get into the store without any hassle. This accessibility is a key factor for a specialty shop, as it allows customers from a wide geographic area to visit and benefit from their unique offerings.
In addition to its accessible location, ReefCo has made thoughtful choices to enhance the customer experience. The store features a wheelchair-accessible restroom and a gender-neutral restroom, demonstrating a commitment to inclusivity and comfort for all visitors. They also provide free Wi-Fi, which is a great amenity for customers who want to look up information on their phones or show photos of their tanks to the staff. The store's layout is designed for a "quick visit," meaning it is easy to find what you need and get in and out efficiently, but the friendly atmosphere also encourages longer, more leisurely browsing. The combination of a welcoming environment, convenient amenities, and a strategic location makes ReefCo a destination that is easy to access and a pleasure to visit.
As a specialized pet store, ReefCo offers a focused range of products and services that cater specifically to the needs of the aquatic hobbyist. Their inventory is carefully selected to provide high-quality items and healthy livestock, ensuring that customers have the best possible start and continued success with their aquariums. The following are some of the key services and offerings provided:
- Tropical Fish: A healthy selection of both freshwater and saltwater tropical fish, with new shipments regularly arriving to provide a fresh variety.
- Aquarium Supplies: A range of essential supplies for setting up and maintaining aquariums, including filters, heaters, lighting, and testing kits.
- Coral Frags: A variety of coral frags and other offerings for building a vibrant and thriving saltwater reef tank.
- Expert Advice: Knowledgeable staff who are happy to provide guidance on tank setup, water chemistry, fish compatibility, and general care.
The specialization in aquatic life means that their inventory is curated and their knowledge base is deep, providing a level of service that can't be found in a general pet store.
ReefCo stands out from other pet stores in Minnesota through a few key features that highlight their unique approach to the hobby. These highlights are centered on a customer-friendly shopping experience and a commitment to quality that is highly valued by the aquarium community.
- Clean and Open Layout: The store’s open and uncluttered design makes shopping a pleasure. This layout, praised in customer reviews, is a major differentiator from other cramped or crowded fish stores.
- Healthy Livestock: Customers consistently note that the fish and corals are healthy-looking and well-cared for, a testament to the store's dedication to animal welfare.
- Helpful, Non-Overbearing Staff: The staff provides a perfect balance of being available to help while also giving customers the space to browse on their own. This creates a relaxed and pressure-free environment.
- Competitive Pricing: The store offers fair and competitive prices, ensuring that customers can get high-quality products without overpaying.
For more information, to check on new shipments, or to inquire about a specific item, you can contact ReefCo using the information below. The team is always ready to assist you and answer any questions you may have about your aquatic project. Their friendly and professional staff can provide guidance on finding the perfect fish or equipment for your tank.
Address: 1459 1st Ave NW, New Brighton, MN 55112, USA
Phone: (612) 352-9779
What is truly worth choosing about ReefCo is its deep specialization and commitment to creating a positive experience for its customers. As noted in multiple reviews, the clean, open layout is a significant advantage over other, more cramped fish stores. This thoughtful design makes it easy and enjoyable to shop, allowing you to focus on the beauty of the tanks rather than feeling claustrophobic. Furthermore, the health of the livestock is a top priority, and customers can see this for themselves. Knowing that the fish and corals you purchase are healthy and well-cared for from the start gives you a much better chance of success in your own aquarium.
The helpful yet not overbearing staff is another key reason to choose ReefCo. Their expertise is a valuable resource, whether you're a beginner needing advice on your first setup or an experienced aquarist looking for a specific species. This personal touch is something that is often missing from larger retail chains. Combined with their competitive pricing and convenient location, ReefCo provides a shopping experience that is both professional and friendly. For anyone in the Minnesota region who is serious about the aquarium hobby, or just curious to start, ReefCo offers a welcoming, reliable, and high-quality option that is truly a gem in the local community.
ReefCo Details
From the business
- Small business
Service options
- In-store pickup
- In-store shopping
Accessibility
- Wheelchair accessible restroom
- Wheelchair accessible entrance
Amenities
- Gender-neutral restroom
- Wi-Fi
- Wi-Fi
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Free parking lot
ReefCo Photos










ReefCo Location
ReefCo
1459 1st Ave NW, New Brighton, MN 55112, USA
ReefCo Reviews
coralssaltwaterquestionslivestocktankhobbyreef fishreefinghappypricing
★ 5★ 4★ 3★ 2★ 1Open layout and clean store. While they have a modest variety of fish, it was very easy to shop and not cluttered like other stores. I purchased a Firefish and he's doing quite well. The fish were all healthy looking and I was greeted and helped right away without it being overbearing. They usually get new shipments on Fridays. Prices are also very competitive and what you'd expect. Didn't look at the corals but they do have frags and other offerings. Cool store worth checking out!
May 15 · Cain DietzPretty cool place. I really like the open layout. It's so much better than most cramped fish stores. The staff was very helpful and attentive without being overbearing. We will definitely be back.
February 03 · Ryan SoderholmLove this place - the employees are very kind, knowledgable and helpful. Some nice variety of corals, fish and supplies. Can supply RO and saltwater. Very great customer service is what makes it my favorite one and they are happy to help and answer questions. I even asked if they had a live item and they didnt at the time and they ordered it in for me and let me know the day it arrived. So helpful :)
May 14 · Micheals EAmazing selection of corals, decent selection of marine fish. Great customer service, Caleb is very helpful and also passionate about the hobby. Check this place out!
February 16 · Theodore WintererExcelent place to get Coral! The whole crew over there is knowledgeable when it comes to questions about Reefing. Great store over all, and always a positive enviornment!
March 16 · Krista Beltowsky
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