Aquatic Obsessions Introduce
For the dedicated aquarist or the curious beginner in New Jersey, finding a fish store that offers more than just the basics is a treasure. Aquatic Obsessions, a specialized tropical fish store in Avenel, is precisely that kind of place. Situated on St Georges Avenue, this small business has built a reputation not just on its inventory but on the genuine passion and deep knowledge of its staff. Unlike large, impersonal chain pet stores, Aquatic Obsessions is a destination where you can tell there is "passion and love behind this business," as one customer enthusiastically put it. The store is meticulously designed and maintained by hobbyists for hobbyists, creating a welcoming and immersive environment that encourages exploration and learning. This personalized approach is what makes it a standout resource for the aquatic community in the state.
The unique atmosphere of Aquatic Obsessions is one of its most compelling features. A customer who had an "amazing experience" praised the "super cool selection of fish and products" and the helpful, knowledgeable staff who provided everything they needed at an unexpectedly low price. This sentiment is echoed by another long-term patron who considers it "the best fish store I’ve ever been to." This reviewer cherishes the ability to "take my time browsing without feeling rushed or pressured to buy," highlighting a refreshing experience that stands in stark contrast to the often fast-paced nature of retail. It is a place where you can spend up to 30 minutes simply looking for the right fish or coral, with the staff and owner being completely understanding and supportive of your process. This kind of patience and genuine customer service is a hallmark of a small business dedicated to the craft.
The store's commitment to the health of its livestock is a core part of its identity and a major reason for its loyal following. The owner, described by one customer as "incredibly knowledgeable, genuine, and honest," is dedicated to ensuring every fish and coral sold is in peak condition. A review from an online forum revealed a unique and highly professional practice: every fish in the store has a date posted for when it was received. This transparent system allows customers to know how long the fish has been in the store and has had a chance to acclimate, reducing the stress associated with purchasing new arrivals. Furthermore, the owner has a policy of not selling a fish that isn't doing well, sometimes asking customers to wait a few days to ensure the animal is healthy before the purchase is finalized. This level of integrity builds a strong trust with the customer base, ensuring that every purchase is a successful one, and every pet has the best chance to thrive.
Aquatic Obsessions is conveniently located at 1150 St Georges Ave, Avenel, NJ 07001. Its accessibility is a key factor in its appeal, as it provides a valuable resource to the local community and those who are willing to travel for a superior experience. The store features a wheelchair accessible entrance and a wheelchair accessible parking lot, demonstrating a commitment to accommodating all visitors. The business operates with specific hours, being open Thursday through Sunday, and is a perfect stop for a "quick visit" to pick up a few items or a longer excursion to browse the extensive selection. The store also accepts a variety of convenient payment methods, including credit cards, debit cards, and NFC mobile payments, making transactions quick and easy.
Services Offered:
- Freshwater Fish Sales: The store carries a wide variety of healthy freshwater fish, with a dedicated holding capacity of 1,100 gallons to ensure quality and selection.
- Saltwater Fish Sales: Specializes in saltwater aquariums, offering an impressive selection of marine fish with 1,800 gallons of holding capacity.
- Live Coral and Invertebrate Sales: Offers a curated selection of high-quality live corals and other invertebrates, with a dedicated 500-gallon coral and frag tank system.
- Expert Advice and Customer Education: The staff, including the owner, are passionate hobbyists with over 30 years of combined experience, providing invaluable, honest, and genuine advice to customers of all skill levels.
- Aquarium Products and Supplies: Provides a range of essential and specialized dry goods, equipment, and accessories for both freshwater and saltwater aquariums.
- Order Services: The business is happy to special order items it does not regularly carry, further expanding its ability to meet customer needs.
Features / Highlights:
- Specialized Small Business: As a small, privately owned business, it provides a level of personal care and passion that is rarely found in larger chain stores.
- Exceptional Staff Knowledge: The staff's expertise, born from years of hands-on experience, is a core feature that benefits customers seeking reliable advice.
- Unrushed, Welcoming Environment: The store's atmosphere is designed to allow customers to browse without pressure, fostering a love for the hobby.
- Commitment to Animal Health: The practice of dating fish upon arrival and refusing to sell unhealthy livestock showcases a strong ethical foundation.
- Extensive Inventory for a Small Business: Despite its size, the store maintains an impressive 1,100 gallons for freshwater and 2,300 gallons for saltwater and coral, providing a truly "super cool" selection.
- Convenient Payments and Accessibility: Accepts a wide variety of modern payment methods and provides a wheelchair accessible entrance and parking lot.
Contact Information:
Address: 1150 St Georges Ave, Avenel, NJ 07001, USA
Phone: (732) 634-8448
What is worth choosing Aquatic Obsessions?
For any New Jersey resident seeking to start a new aquarium or enhance an existing one, choosing Aquatic Obsessions is a decision to invest in quality, expertise, and a truly positive customer experience. The most compelling reason to choose this store is its deep specialization. While other places might sell a few fish, Aquatic Obsessions is dedicated to the aquatic hobby in its entirety, providing a level of knowledge and a selection of healthy livestock that is simply unmatched. The fact that the owner is a fellow hobbyist who understands the nuances of fish and coral keeping means you are receiving genuine, honest advice that prioritizes the health of your pet over a quick sale.
The unique features, such as the practice of dating when fish were received and their strict policies on selling only healthy animals, demonstrate a profound commitment to ethical business practices. This transparency builds a strong foundation of trust, giving customers the confidence that their new pet will thrive. Furthermore, the unhurried atmosphere makes it an enjoyable place to shop and learn, regardless of your experience level. It is a place where every visit feels like a consultation with a knowledgeable friend, rather than a transaction. By choosing Aquatic Obsessions, you are not only gaining access to a fantastic selection of fish and products but are also becoming part of a community that shares a passion for aquatic life, making it a truly exceptional destination for any fish enthusiast in the Garden State.
Aquatic Obsessions Details
From the business
- Small business
Service options
- Delivery
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Aquatic Obsessions Photos










Aquatic Obsessions Location
Aquatic Obsessions
1150 St Georges Ave, Avenel, NJ 07001, USA
Aquatic Obsessions Reviews
qualitysaltwater fishquestionscoralsselectionfresh water fishhobbytankswalkingowner
★ 5★ 4★ 3★ 2★ 1Had an amazing experience, super cool selection of fish and products. The kind man that helped me was super informed on absolutely everything helped me with all that I needed and I was able to get a large amount of items for a lower price than I was expecting. Would definitely recommend this over any chain pet store. You can tell there is passion and love behind this business:)
April 24 · Mya DuranBest fish store I’ve ever been to.I love that I can take my time browsing without feeling rushed or pressured to buy. Sometimes I spend up to 30 minutes just looking for the right fish or coral for my aquarium, and it’s never an issue. The owner is incredibly knowledgeable, genuine, and honest. Every fish and coral I’ve purchased from here has been healthy and is still thriving.
May 22 · Joseph RodriguezIt is interesting how this shop is still in business!I always drive past this and had thought of stopping by one day. I did that finally and it was not a pleasant experience. The shop attendant needs to at least learn how to greet the customers. I walked in and out and he didn’t seem to care about seeking business from me. When I walked in he was helping another customer while rest of the shop was empty. Once I saw that he was getting done helping with that customer I initiated a greeting with a hope that he will respond which he did for the sake of it and moved on. After that he got busy scrolling his phone and didn’t care if I stayed or left. I walked past him when leaving and watched him scrolling his phone. This was my first and last time, never ever stepping in here again.
June 22 · Viral RanaFirst visit and won’t be the last! Beautiful selection of fish! Gentlemen that helped us was very informative. I just purchased some snails and a goldfish. He was able to tell me each type of snail species which was cool to learn!
June 22 · Michelle GThis place is one of the best aquarium stores in the area. They have a lot of fish varieties and live corals. The service is absolutely amazing. Will, the owner is very nice guy and he would offer his help and advice if needed.We had a lot of troubles with our new fish tank but Will was able to assist and walk us through having a beautiful tank with a group of beautiful goldfish :)
December 30 · Prince
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